Mayweather-McGregor will display one aspect of excellence: self-promotion

There’s really only one true contest in the fighters’ grab for a dump truck filled with cash: a two-month clash of mouths

Few in sports are taking the Floyd Mayweather-Conor McGregor fight seriously. Why should they? As boxer Lennox Lewis told ESPN this week: “Mayweather is the best in his weight class, no one can touch him in boxing. He’s a pugilist of the highest order, so for another man from another sport to fight him?” 

But people will buy. They will buy big. They will buy a lot. They will spend $100 on pay-per-view if that’s what it takes. They will drop $4,000 or $5,000 a ticket and fill Las Vegas’s T-Mobile Arena and even grab a handful of officially-licensed T-shirts emblazoned with the fighters’ snarling faces. They will buy as if McGregor v Mayweather is the event of the year. Because to millions of people that’s what this will be.

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